The AMX designation stood for "American Motors Experimental."  The car was the second step in a program to revitalize American Motors Corporation's image to attract youthful high-performance car buyers.  It was the first steel bodied, two-seat American production model since the  1957 Ford Thunderbird.  There was nothing else quite like the AMX available from the domestic manufacturers.  On essence, it was a Javelin with 12 inches sliced from the middle to give a sporty two-seater on a 97" wheelbase.  The only other two-seater then being built in the U.S. was the Chevrolet Corvette, which was a in a different category altogether, and the AMX certainly scored by being different.  But it also scored because it offered high performance in a compact and stylish package.

There were three choices of engine for the 68 AMX, all V8's, but the most popular was the largest of them, with 390 cid, 325 HP and impressive amounts of torque.  As often as not, this was specified as part of the optional "60" package, which brought front disk brakes with power assistance, heavy duty suspension, a twin-grip differential and a few other goodies which included racing strips for street appeal.

The 68 AMX was base priced at $3,245 but Road & Track estimated the price of the 390 cid version at $3,500.  Each AMX built in the calendar year 1068 had a metal dashboard plate bearing a special serial number from 000001 to 006175.. However, the first 550 cars, which were assembled in 1967, did not have this feature, so total production was 6725 units.

In February 1968 on a test track in Texas, race driver Craig Breedlove established 106 world speed records with the AMX.

This AMX is believed to have been an Arizona car and comes with air conditioning, tilt steering, PS, PB and the big 390 cid 315 hp engine.  The engine has what AMC called their Group 19 performance parts, such as a Holley carb and the Mallory dual point distributor.